Recognition Best Practices

Recognition doesn’t have to be complicated—but it should be authentic, timely, and personalized. Whether you’re celebrating a work anniversary, welcoming someone new, or simply saying thank you, these best practices will help you make each moment matter.

🎯 1. Recognize consistently, not just during big milestones

Don't wait for major events. Recognition is most powerful when it happens regularly.
Examples:

A quick eCard after a great presentation
A small gift when someone helps outside their role
A thank-you note when a project crosses the finish line

💡 Consistency builds culture—surprise and delight can be scaled.

👤 2. Personalize it using Care Profiles and Wishlists

Use the information your team shares to tailor your recognition.

Refer to someone's RecognitionDNA (e.g. public praise vs. private gestures)
Avoid sending gifts that conflict with dietary or lifestyle preferences
Use their Wishlist for inspiration if you're choosing a specific item

💬 “I saw this on your Wishlist and thought of you.” goes a long way.

⏰ 3. Be timely

Recognition lands best as close to the moment as possible.

Use scheduled gifting for birthdays and anniversaries
Send an eCard immediately after a big win
Avoid delays—it dulls the impact

✍️ 4. Add a meaningful message

Even if you're sending a gift, the words matter.
Tips:

Mention the behavior, impact, or moment
Use first names
Keep it short but sincere

Example:
“Your leadership during the launch made all the difference. Thanks for driving us to the finish line!”

5. Match the moment to the method

Use different tools based on the moment:

eCard → quick wins, appreciation, internal shoutouts
Gift → milestones, major achievements, team moments
Recipient Choice → when you're not sure what they’d like
Tiered anniversary gifting → celebrate longevity with scale

🧠 Bonus Tips

Recognize people beyond your direct team
Celebrate new hires, promotions, and project closings
Lead by example—when managers recognize often, others follow