How We Curate Gift Options
A behind-the-scenes look at how we select the products that appear in our collections.
We believe recognition should feel personal, meaningful, and delightful—so we take the curation of our gift collections seriously.
Our team works closely with trusted vendors and emerging brands to offer high-quality, well-reviewed, and values-aligned products across a variety of categories.
🧠 What we look for when curating
| Criteria | Why it matters |
|---|---|
| High perceived value | Ensures recipients feel truly appreciated |
| Brand reputation | We partner with trusted, often recipient-requested brands |
| Fulfillment reliability | Gifts need to ship quickly and arrive in excellent condition |
| Diversity & inclusion | We prioritize AAPI-, women-, Black-, and LGBTQ+-owned brands |
| Lifestyle fit | Products reflect modern tastes—from wellness to tech to home |
| Giftability | We prioritize items that feel gift-worthy, not like everyday purchases |
🛍️ Types of products we include
- Wellness: Relaxation kits, self-care tools, natural body products
- Home & Kitchen: Quality cookware, décor, drinkware, entertaining essentials
- Tech & Accessories: Chargers, earbuds, desk tools, and more
- Lifestyle & Leisure: Journals, games, travel accessories, hobby items
- Digital Gifts: Gift cards to popular retailers (with instant delivery)
🔄 Collections are updated frequently based on inventory, trends, and recipient feedback.
💡 Who curates our collections?
Our in-house team evaluates product trends, recipient preferences, and fulfillment performance data. We also review:
- Wishlist activity and recipient feedback
- Claim rates by category and collection
- Vendor performance and product quality
🧠 Pro Tips for Senders
- Use Care Profiles and Wishlists to guide which collection to send
- If a recipient has strong preferences, opt for Recipient Choice so they can pick for themselves
- We’re always open to brand and product suggestions—just reach out!