Intro to Care Profiles & Wishlists

Our platform makes it easy to recognize others in ways that actually resonate. That’s where Care Profiles and Wishlists come in—they help take the guesswork out of gifting by giving you insight into what each person truly appreciates.

✨ What is a Care Profile?

A Care Profile is a short questionnaire recipients fill out to share:

• Their favorite gift categories (e.g. food, wellness, tech)

• Dietary preferences or restrictions (e.g. no alcohol, gluten-free)

• Their appreciation style (a.k.a. RecognitionDNA)

• Shipping and contact preferences

Once completed, the profile helps guide gift choices and improve personalization across the platform.

🎁 What is a Wishlist?

A Wishlist is a collection of gifts a recipient has selected from our catalog that they’d love to receive.
This gives senders a direct look into products that align with the recipient’s interests and preferences.

Wishlists help with:

• Choosing a specific gift if you’re not using Recipient Choice

• Understanding what types of gifts your team values

• Avoiding items that may not be a good fit

📍 Where to find this info

As a sender, you can:

• Open a recipient’s profile from the Contacts tab

• View completed Care Profile responses

• See their Wishlist (if filled out)

• Filter recipients by gift preferences (e.g. no alcohol) when selecting gifts

💡 Why it matters

• Makes recognition more meaningful and relevant

• Reduces gift mismatches or support issues

• Shows your team that you see them as individuals

Encourage recipients to fill out their profile early for the best experience!