Using Different Branding for Different Orders
How branding works when managing multiple gift orders.
Yes, you can use different branding for different gift orders! This is especially useful when recognizing multiple teams, departments, or occasions with a tailored look and feel.
Branding applies platform-wide for all orders that are active at the same time. If two or more orders overlap (i.e., recipients are selecting gifts during the same window), they will all see your most recently updated branding.
To ensure each group sees the intended branding:
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Use non-overlapping gift windows, or
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Update branding after one window closes and before the next opens.
🧠 Best Practices
- Plan your send windows in advance if you want to tailor branding by group.
- Coordinate gift timelines around campaigns, departments, or milestones.