What is RecognitionDNA?
Discover how you—and your team—prefer to feel appreciated.
RecognitionDNA is a personalized profile that helps your team understand how you like to be recognized—and gives you insight into others’ preferences too.
It’s based on the idea that not everyone feels appreciated in the same way. Some love public shoutouts. Others prefer a quiet thank-you. RecognitionDNA helps teams give and receive recognition in ways that feel meaningful.
💡 How it works
When you set up your Care Profile, you’ll answer a few short questions. These create your RecognitionDNA, which includes preferences like:
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Public vs. private praise
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Words of affirmation vs. tangible gifts
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Celebrating with the group vs. 1:1 moments
Once completed, your RecognitionDNA is visible to anyone sending you a gift or eCard—so they can tailor how they recognize you.
🙌 It’s not a test or score—just a helpful guide to feeling seen and celebrated in your own way.
👥 Why it matters
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Builds stronger culture: Encourages more thoughtful, personal recognition
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Reduces awkwardness: No more guessing how someone likes to be appreciated
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Boosts impact: Recognition lands better when it aligns with someone’s stle
🛠 Where it appears
You can view someone’s RecognitionDNA when:
- Managing your contacts or recipient groups
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Viewing your team’s Care Profiles
Your own RecognitionDNA appears in your profile.
🧠 Pro Tips
- Encourage your team to complete their Care Profiles early
- Use RecognitionDNA to guide onboarding gifts, milestone celebrations, and everyday shoutouts
- RecognitionDNA complements—but doesn’t replace—genuine, thoughtful messages